At the core of the Penny Prima® brand is a passion for music, movement and dance, alongside a love of imagination, creativity, and adventure. When your child first opens their Penny Prima Box, they will be transported into the world of the grand Prima Dance Theatre - home to the Prima family. Penny loves meeting new friends, exploring new dance styles and going on new dance adventures.

Penny Prima® brand includes direct-to-consumer products like our flagship Penny Prima Box and Add-On Adventure Expansion Packs to learn dance skills at home, books, toys, and classroom resources for dance teachers and dance studios worldwide.

Becoming a studio affiliate reseller is an easy way to make extra revenue for your studio.  You will receive a 10% commission for each order placed through PennyPrima.com from your studio's special affiliate link.  There are no upfront costs and all ordering, customer service, manufacturing, logistics, packaging, and shipping are handled by our team in New York. We support your studio with a robust marketing toolkit with social media graphics, email templates, video commercials, flyers, and more to promote Penny Prima products within your studio and drive sales to your affiliate link.  Get started in just minutes!

As a wholesale reseller, you can sell Penny Prima products at your in-studio boutique or Dancewear store.  Ordering Penny Prima products at wholesale prices raises your profit margin on items that are designed to sell.  

For pricing and to place a wholesale order, contact info@pennyprima.com.